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Publisher: O'Reilly
Media Number Of Pages: 494 Publication
Date: 2009-11-30
ISBN-10 / ASIN: 059615707X
ISBN-13 / EAN: 9780596157074
Product Description:
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of SEO theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.
You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference guide for implementing effective SEO techniques.
- See website optimization in action with detailed case studies of five website types
- Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience-and the related terms they'll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
Rating: 5
If you need a way to go from the backs pages of the major search engines - this text can help. If you need your visitors to be active - this is the text. Jerkovic takes the reader into a world of perfection in teaching him/her to improve rankings. The theory, SEARCH ENGINE OPTIMIZATION, is the only way to get it done and Jerkovic makes it possible to do it yourself instead of paying hundreds of dollars periodically to get it done. And, then again, most of these individuals don't guarantee continuous results!!
Jerkovic also introduces the reader to Google AdWords, SEM, and social networking to get the job done. In all, he gives you a total picture of how to keep your site in the forefront of search engines - and yes, Bing is included.
